Sunday, November 19, 2017

Oppo aims for the stars with 2017 sales plans

Oppo made the headlines when Oppo R9topped the best selling smartphone in China list for the first time after Apple’s reign for 5 straight years. The Dongguan-based company had its best year in 2016 and now aims for even better results in 2017.

The vendor ramped up shipments by 132.9% to 99.4 million units last year with 7.3% global share. Now, according to sources, we know the target Oppo goes for in 2017 - the company targets 160 million units for 2017, or about 60% increase over the previous year. Other sources suggest milder growth - 20% to 120 million devices.

In order to respond to the increased demand, Oppo expanded its production plants in China from three to five and added a production base in Indonesia. Sources also say that a plant in India will start manufacturing devices too.

Source 1 • Source 2

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