Apples next iPhone could be a big deal for augmented reality, according to Goldman Sachs analyst Simona Jankowski, who noted as much in a memo, obtained by Benzinga.
Its likely that Apple is planning something big for the 10 anniversary iPhone and a lot of signs are pointing towards AR as an integral part of it.
For starters last week a report surfaced that Apple is working closely with Lumentum, a tech company developing 3D sensing technology. During its last earnings conference call Lumentum spoke of a " high volume mobile device application." - which could very well refer to the next iPhone.
A known Apple analyst, Ming-Chi Kuo, has speculated that Apples augmented reality tech will be 3-5 years ahead of the competition, which doesnt say that much - AR hasnt been a well-developed concept in tech thus far.
Finally Tim Cook himself has expressed a passion for augmented r eality, stating that whereas virtual reality "closes the world out" augmented reality "allows an improvement on whats happening presently."
Theres no telling what augmented reality route Apple could go for - using a sensor on the back to work with the main camera to recognize objects in the frame or using a front-mounted sensor for iris or face recognition.
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